A.Vogel – Design for future health
A.Vogel has stood for natural medicine, quality and trust for over a century. In the anniversary year, the task was clear: preserve tradition, shape the future. We rethought the brand visually, without losing its roots.
A heritage brand with 100 years of history faces the hardest question: How do you stay relevant without bending? A.Vogel didn’t need a new product, but an appearance that carries both past and future.
A brand presence that provides internal orientation and external recognition – globally consistent, modern and unmistakable. What makes it special: we developed this client’s brand design 25 years ago.
Years of brand history
International rollout
Partnership
IDEENHAUS supported us throughout our brand relaunch and helped breathe new life into this long-established brand. The new brand identity bridges the gap between the past and the future, providing a strong foundation for the brand's future.
Questions about this project
What was A.Vogel’s anniversary year about?
A.Vogel has stood for natural medicine, quality and trust for over 100 years. The question was how a heritage brand stays relevant without bending. IDEENHAUS rethought the brand visually without losing its roots.
What did IDEENHAUS do for A.Vogel?
Corporate design, design guidelines, UX/UI, social media concept, motion design, corporate videos, templates, internal trainings and stakeholder communication.
How long have A.Vogel and IDEENHAUS worked together?
For 25 years — IDEENHAUS developed the brand design a quarter of a century ago. Today’s presence is rolled out globally, provides internal orientation and creates external recognition.
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