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Services - Branding & Identity

We make brands
remarkable.

37+

Years of experience

12 Weeks

Average project duration

400+

Completed projects

From naming to logo, color, and typography through to complete brand guidelines. We combine creative excellence with AI-powered insights. The result: identities that don’t just convince, but measurably deliver.

Logo DesignPackaging DesignCorporate DesignBrand GuidelinesNaming & WordmarkColor System & TypographyVisual Language & IllustrationBrand StrategyEmployer BrandingBrand ArchitectureRebrandingLogo DesignPackaging DesignCorporate DesignBrand GuidelinesNaming & WordmarkColor System & TypographyVisual Language & IllustrationBrand StrategyEmployer BrandingBrand ArchitectureRebranding

01 — What we deliver

What holds brands backand why gooddesign alone isn’t enough.

Common problems our clients face

Our answer

Brand without a profile

No clear image and no differentiation.

Strategy before design

Positioning as the foundation.

Design without strategy

Investments without a solid basis.

A system that works

Brand perception.

Measurability of activities

No transparency about effectiveness.

A unique brand image

Visually unmistakable.

No clear audience targeting

Inconsistent across all channels.

Competitive differentiation

Recognizable and relevant.

02 — How we work

100% transparency,100% certainty,100% authenticity.

Brand Audit & Analysis
01Brand Audit & Analysis

AI-powered analysis of brand perception, competition, target audience, and positioning potential: Faster, deeper, data-driven.

Strategic Positioning
02Strategic Positioning

From the insights we develop a clear positioning and visual direction. Only then does the design emerge.

Brand Development
03Brand Development

Naming, logo, color, typography, visual language – systematically developed, consistently executed. AI accelerates variations, people decide.

Design Exchange & Handover
04Design Exchange & Handover

Alignment until it’s right. In the end: a complete brand system with guidelines for daily use, transferred into an AI system if you like.

Geistlich Pharma – Header

Case Study

How we redefineda globalbrand.

Geistlich Pharma AG: Brand identity for a world market leader

Geistlich Pharma AG is a leading company in regenerative medicine. IDEENHAUS developed a new, internationally viable brand identity. Visually precise, medically excellent, and strategically clearly positioned. Result: A brand that works in over 90 countries and communicates the world market leader as such.

Global rollout in 6 months100% internal adoptionBrand system for 90+ countriesTraining sessions successfully conductedConsistent presence across all marketsBrand recognition significantly increasedGlobal rollout in 6 months100% internal adoptionBrand system for 90+ countriesTraining sessions successfully conductedConsistent presence across all marketsBrand recognition significantly increased

The measurable resultsof our brand work.

90+

Countries where the new brand identity is deployed

+47%

Increase in brand awareness after relaunch

6

New product lines integrated

100%

Positive internal acceptance of the new brand identity

Daniele Micieli
Working with IDEENHAUS on our rebranding was shaped by trust and creativity. The international rollout of the new design was professionally supported with training and workshops. We are very happy about the energy and momentum we unlocked with our redesign!
Daniele Micieli, Group Lead Brand & Graphic Design, Geistlich Pharma AG

Let’s create your Success Story!

Ready for a brand that truly delivers? Talk to us – no strings attached.

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