Magazine for Inner Leadership: Leadership needs attitude
The IF “Magazine for Inner Leadership” has existed since the founding of the Bundeswehr. But long without a face. We turned an internal mandatory publication into a leading medium for military and civilian leaders: visually strong, clearly positioned, editorially up to date.
IF had existed since the Bundeswehr’s founding, but without a unified concept, without a clear attitude, without design ambition. For a medium meant to shape leadership culture, that was no longer an option.
IF now appears visually strong and editorially sharp – diverse, analytical, provocative. Printed 20,000 times, four times a year. A magazine that takes leaders seriously and that people read because they want to.
Copies per issue
Per year
Partnership
Questions about this project
What is IF – the Magazine for Inner Leadership?
IF has been published since the Bundeswehr was founded in 1956 and addresses military and civilian leaders. For a long time it had no unified concept and no design ambition. IDEENHAUS turned the internal mandatory publication into a leading medium that respects reading habits and stages its content accordingly.
What did IDEENHAUS do for IF?
An overarching layout redesign and a target-audience-specific design concept. On that basis IDEENHAUS conceives and designs every issue in close collaboration with the Bundeswehr’s editorial team. The partnership has been running since 2021.
How does IF appear today?
Four times a year in 20,000 copies, visually strong and editorially sharp: diverse, analytical, provocative. A magazine that takes leaders — and society — seriously and keeps them informed. It is also available as an accessible PDF download.
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