Driving the future: With more drive to Global Leader
Market leadership is not a shield – it must be defended every day. Geistlich Biomaterials needed a redesign that visibly strengthens its leadership claim in bone regeneration. Together with BrandTrust, we delivered exactly that.
Global market leader facing increasingly fierce competition. Geistlich needed a visual identity that makes the transformation visible and communicates its leadership claim.
The “Wave of Regeneration” creates consistency across all touchpoints. Market leadership not just defended, but made visible.
Training and sales enablement workshops
new brand touchpoints
Countries with new products
Working with IDEENHAUS on the rebranding was defined by trust and creativity. The international rollout of the new design was professionally supported with training and workshops. We are very happy about the energy and dynamism we were able to ignite with our redesign!
Questions about this project
What was the project for Geistlich about?
Geistlich is the global market leader in bone regeneration and was facing increasingly fierce competition. Building on the brand strategy developed by BrandTrust, IDEENHAUS created a visual identity that makes the company’s transformation visible and carries its leadership claim.
What did IDEENHAUS do for Geistlich?
Translating the brand strategy into an effective corporate design, design guidelines, a UX/UI and social media concept, motion design, templates and the global implementation of the brand, including training for the sales team.
What did the redesign achieve for Geistlich?
The “Wave of Regeneration” creates consistency across all touchpoints: more than 1,200 new and existing brand touchpoints, training and workshops for employees and retail partners, and new product lines in over 40 countries.
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