Die Haftpflichtkasse: The insurance that makes you happy
Insurance companies communicate fear. Die Haftpflichtkasse Darmstadt communicates happiness. We turned an abstract brand value into a living brand experience: Visually, linguistically, internally and externally. The result: one of the most likeable brands in its industry. Multiple German Brand Award winner.
Happiness as an attitude, not a slogan. The strategy came from BrandTrust. Our task: translate this one value into every level of the brand. From language to design.
Enthusiastic employees, consistent brand world, multiple award winner. Die Haftpflichtkasse is now an insurance company with attitude and heart. “Happy” is no longer a promise. It’s tangible.
German Brand Award
Awards won
Brand with heart & attitude
The agency IDEENHAUS has provided us with excellent support in implementing our brand strategy. Haftpflichtkasse is delighted with the result of this successful combination of brand strategy and creativity!
Questions about this project
What was the project for Die Haftpflichtkasse about?
Insurance companies often talk about risks and fears. Die Haftpflichtkasse Darmstadt deliberately sets a different focus: on happiness. Building on the strategy and positioning developed by BrandTrust, IDEENHAUS translated the brand values into a brand world you can experience as a whole – from language and design through to forms, events and brand experiences.
What did IDEENHAUS do for Die Haftpflichtkasse?
IDEENHAUS developed the brand style and carried it into numerous applications and communication formats. These included corporate templates, the editorial relaunch, internal communication and workshops, external brand communication, the brand day and trade fair appearances. IDEENHAUS accompanied the project end to end – from concept and design through to production.
What did the brand experience achieve?
A consistent brand world, enthusiastic employees and a brand experience that convinces across every touchpoint. Several German Brand Award wins confirm the quality of the execution. “Happy” is no longer just a brand promise; it is credibly experienced by employees and customers alike.
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