Neumarkter Lammsbraeu – Organic beer with tradition
Germany’s #1 in organic beer. A family business in its 7th generation. We designed Neumarkter Lammsbraeu’s leap from the organic market onto the supermarket shelf.
An organic pioneer with conviction, but a packaging that wasn’t loud enough on the supermarket shelf. Lammsbraeu needed a design evolution that preserves tradition while convincing new customers.
A packaging that makes a statement on the shelf. Authentic, modern, sustainable. Tradition that finally looks as good as it tastes.
Organic beer Germany
Revenue
Family business
Questions about this project
Why did Neumarkter Lammsbraeu rework its packaging?
Neumarkter Lammsbraeu is Germany’s number one in organic beer and a family business in its seventh generation. Since 2009 IDEENHAUS has been developing the brand step by step and true to itself. Organic has long become the standard on the shelf, which made it all the more important to show the particular attitude, origin and quality of Neumarkter Lammsbraeu more clearly and more effectively.
What did IDEENHAUS do for Neumarkter Lammsbraeu?
IDEENHAUS developed the brand further, strategically and visually: from rebranding and packaging design through design-thinking workshops to strengthening the iconic crest and designing new labels. Campaign concepts and the new claim “Zukunft anstoßen” were created as well. The aim was to translate the brand’s attitude into a clear, contemporary and tangible design.
What did the design evolution achieve?
The new packaging makes a clear statement on the shelf: authentic, with genuine conviction. The brand’s characteristic tradition is preserved while the design also speaks to new customers. The positive development shows in revenue of 31.7 million euros.
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