SMG Swiss Marketplace Group – Switzerland’s largest digital marketplace
AutoScout24, ImmoScout24, MotoScout24, FinanceScout24 – well-known platforms, one shared ambition: digital market leadership. SMG Swiss Marketplace Group was founded as the umbrella brand for these and other highly relevant platforms in Switzerland, as a joint venture of major publishers and technology companies. We have been partners since day one.
Four platforms. One roof. No brand. SMG needed an identity from hour zero that doesn’t just claim market leadership, but radiates it.
On November 12, 2021, SMG went live: right on time at 6:30 AM. Everything stood. A brand that doesn’t claim market leadership, but shows it.
GoLive
Platform brands
Partnership
With IDEENHAUS we have found a partner for our diverse brand projects who stands by us constructively and competently—even on complex challenges.
Questions about this project
What is SMG Swiss Marketplace Group?
SMG is the umbrella brand above AutoScout24, ImmoScout24, MotoScout24, FinanceScout24 and many further Swiss platforms, founded as a joint venture of major publishers and technology companies. Many platforms, one roof, one brand. IDEENHAUS has been a partner since hour zero and still is today.
What did IDEENHAUS do for SMG?
Naming, logo, the complete corporate design, animations and the website – from concept through development to maintenance – plus the legal trademark alignment with a trademark lawyer. The collaboration has been running intensively since 2021 and extends beyond the umbrella brand to many of the product brands (among them Scout24, Homegate, anibis and Flatfox).
How did the SMG go-live go?
On 12 November 2021 SMG went live right on time at 6:30 AM, only six weeks after the project started. At 10:00 the big town hall presentation for all employees followed. Today 17 platform brands sit under the roof and the partnership has been running for five years.
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